Title: No Logo By: Naomi Klein
Year Published: 2001
In a sentence (no spoilers, please): Informative, personal report on modern corporate branding, monetizing ‘borrowed’ youth cultures, international labour and resource exploitation.
When did you read it? A while ago. I was reading it for ages. Read about seven other books while reading this one. Not sure why, it’s not boring and does have a kick to it- maybe because you have to think between pages and I needed lots of breaks? I even lost it somewhere and had to re-buy it
No Logo appealed to me because as a kid in the nineties, I was aware of an anti-corporate sentiment that the Gen X-ers were bandying around along with high tops and grunge. I didn’t really get it all at the time, eventually there were aspects which I grew to agree with and some I disagreed with. Ironically, most of this ‘Fight The Power’ was brought to me by MTV – a definite front-runner in corporate branding back then.
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